ABOUT

Marketing and Communications Leader

I am a global marketing communications leader with more than 20 years of brand building, experiential marketing, digital innovation, revenue generation, and publicity experience in luxury hospitality, wellness, and a variety of corporate, lifestyle and leisure segments.
 
Among my achievements is my work for OneSpaWorld. As head of global marketing, my team and I branded the parent company and re-branded its subsidiaries to create one modern-luxury family of companies. During my nearly 13-year tenure with the organization, I advanced brands, maximized client and consumer insights, and developed programs that drove traffic and growth, while enhancing the business through creativity, strategy, and relevance.
 
Prior to working in the corporate world, I served in an agency and consultancy capacity, integrating marketing with my strong communications background. From the bridge of Cunard Line’s Queen Mary 2 to the cockpit of Zero Gravity Corporation’s G-Force One, I have shared unique experiences with consumers and the media. The high-impact activations, openings, and launches I led were as equally compelling as the national and international news stories I secured.
 
In the spirit of wanderlust, my adventures include launching the first and only FAA-approved weightless flights in which I experienced zero gravity alongside legendary Apollo 11 Astronaut Buzz Aldrin, one of my all-time favorite projects. But my heart also beats for progressing causes whether it be publicizing the “I Have a Dream” Foundation, securing a coveted CBS “60 Minutes” story on behalf of the non-profit, advocating for sustainability and environmental change, or highlighting DE&I through a Women in Wellness initiative.