ABOUT

Portfolio Transformation & Guest Experience Architect

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As a global marketing and communications leader with more than 20 years of experience, I have led brand transformations, experiential marketing, digital innovation, and publicity initiatives across luxury hospitality, wellness, and lifestyle sectors. My approach blends creativity with strategy, delivering programs that grow audiences, drive revenue, and strengthen brand resonance.

 

Among my achievements is my tenure at OneSpaWorld, where I led global marketing, branding the parent company and reimagining subsidiaries to create a cohesive, modern-luxury family of brands. By harnessing client and consumer insights, my team developed programs that not only increased engagement and traffic but also enhanced overall business performance.

 

Before entering the corporate world, I worked in agency and consultancy roles, integrating marketing and communications for clients in diverse industries. From the bridge of Cunard Line’s Queen Mary 2 to the cockpit of Zero Gravity Corporation’s G-Force One, I’ve shared unique experiences with consumers and the media alike. The activations, launches, and openings I’ve led have often been as compelling as the national and international news stories they generated.

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In the spirit of wanderlust, my adventures include launching the first FAA-approved weightless flights alongside Apollo 11 astronaut Buzz Aldrin—one of my favorite projects. Yet my heart also beats for advancing causes, from publicizing the “I Have a Dream” Foundation and securing a CBS “60 Minutes” feature for a nonprofit, to advocating for sustainability and environmental change, and highlighting DE&I through initiatives like Women in Wellness.